The Stop Overdose Now Foundation brings together decades of experience and expertise in innovative public health science, entrepreneurial social marketing and internet technology. We have strong roots in the drug prevention, harm reduction, treatment, research, and policy communities. We all have friends that died of overdose, which is ultimately what makes us so passionate about this initiative. We understand this community; we are part of this community and have worked tirelessly over many years to avert needless pain and unnecessary deaths. Our knowledge, experience and compassion have led us to this place in time, and we are convinced that this project will culminate in dramatic life-saving results.